Our Commitment to the UN 2030 Goals

At Purelinn, our mission has always been to build a more conscious and human fashion system, one that uplifts independent designers, respects people and the planet, and helps customers make thoughtful, lasting choices. While we are a small, growing business, we believe that true change begins with intention. That's why we're proud to align our vision and values with the United Nations 2030 Sustainable Development Goals (SDGs).

Here is how Purelinn contributes to some of the SDGs:

🎯 SDG 5: Gender Equality
We actively collaborate with brands and artisans who support women through fair pay, flexible work, and cultural preservation. Many of our pieces are handmade by women in small workshops or from the comfort of their homes, helping them access dignified income opportunities.

🎯 SDG 8: Decent Work and Economic Growth
We partner with small ateliers and independent makers committed to ethical working conditions. Our business supports artisan-led production and craftsmanship as a means of economic empowerment, especially in local communities.

🎯 SDG 9: Industry, Innovation and Infrastructure
Purelinn embraces a new kind of fashion infrastructure: one that values transparency, craftsmanship, and conscious production over speed and scale. We use technology to connect ethically made products with a global audience, helping small producers thrive in the digital space.

🎯 SDG 12: Responsible Consumption and Production
We are committed to curating high-quality, seasonless pieces made in small batches. Our focus on natural fabrics, slow fashion, and longevity helps reduce overconsumption and waste. We also educate our audience on garment care and thoughtful consumption.

🎯 SDG 13: Climate Action
By supporting low-impact materials like organic cotton, linen, and recycled fibers, we contribute to reducing emissions and resource depletion in fashion. We also plan to grow our efforts in carbon-aware practices, including potential improvements in logistics and packaging.

🎯 SDG 17: Partnerships for the Goals
We believe that collaboration is the key to real progress. We engage with changemaker communities, sustainable fashion networks, and ethical creators to build a system that works better for everyone.

Progress Over Perfection
While we are still evolving, every choice we make is grounded in the intention to do better for our partners, our customers, and our shared future. We don’t claim to be perfect, but we are committed to learning, improving, and holding ourselves accountable as we grow.

We welcome future collaborators who share this mindset and are working towards a more equitable, sustainable fashion world.

Together, we believe we can make quiet fashion a powerful tool for change.